How estate and letting agents can make great video content using a free app

Video is such an engaging way of delivering content for your customers, it’s easy to share and more often than not you’re able to land your message in just a minute or two.

However, it can be an expensive and time consuming activity. We’ve discovered a fantastic App you can use with your iPad which will help you create eye-catching video content and it’s completely free!

Adobe Voice, is a free to use piece of software you can download from the Apple App store. I’ve put together a short video on how to use this and create professional looking video content in minutes.

Where to use your video content

A lot of agents are becoming social media experts, they are regularly blogging on their agency’s website and a number of them even write their own personal blogs too. It’s a great way to connect to your local audience and stay connected to your customers.

Video creates a more engaging piece of content, it’s so easy for someone to digest and share through Facebook and Youtube.

We’ve noticed ourselves the positive effect of producing more video content in our own emails to customers. The Scoop, which is our monthly newsletter to agents, has greatly benefited from the extra engagement we get from video content.

Better content on the move

Deloitte recently surveyed the UK about their mobile phone usage, they discovered that 76% of the UK who use a mobile, use a smart phone and 50% of those who own a smartphone watch short videos on it, making bite size video content the ideal medium for your blog content.

Try it for yourself, tweet us at @rightmovepro and let us know how you are using video content.