How top agents are using Featured Agent to build brand awareness
Market leading agents across the country are using Rightmove’s Featured Agent ads to get their brand extra exposure to a targeted audience of local searchers, made up of both buyers and sellers. Find out how.
Lisa Costa, Owner, Lisa Costa (Bristol)
‘We use Featured Agent to build and maintain brand awareness. It’ gives us a ‘drip, drip, drip’ of consistent visibility for our brand in the Rightmove search results where everyone in our target market is looking. When people search, they see my listings and they see my Featured Agent banner advert, so they know I’m one of the main agents in their market.
Having the Rightmove Design Studio as a free resource to design our creative is also brilliant for a busy small business like us. I used to pay people to design my adverts or do them myself, but then our Account Manager proactively mentioned that Rightmove’s design studio can do it for me for free. I’ve just had my new artwork through and I’m absolutely thrilled with it.’
Lisa Costa’s Featured Agent ads are seen by around 20,000 visitors to search result pages in their target market every week.
Ben Hudson, Managing Director, Hudson Moody (York)
‘Featured Agent, along with our other products, really helps get our name known. Appearing on the search results page as well as our properties, it means we dominate the page and come across as a leading, credible agent in that area.
It’s not just about people buying. It also gives us exposure to potential sellers looking for the types of properties we want to sell. Even if they aren’t ready to sell right now, being visible across the search results helps us be one of the 2 or 3 agents that get invited out when the time comes.
Hudson Moody’s Featured Agent ads are seen by around 70,000 visitors to search result pages in their target market every week.
Read Hudson Moody’s full story.
Richard Antrobus, Managing Director, VitalSpace (Urmston)
‘It’s about brand awareness and getting our name out there in areas that we’re targeting. Being seen prominently on a banner in the search results alongside our property listings makes us look like a serious player in that area. And the person looking to buy now might also be a seller – either now or in the future. By consistently being seen on Rightmove, we’re then more likely to get considered to be invited out in the future when that person is looking to sell.’
VitalSpace’s Featured Agent ads get exposure to around 40,000 visitors to search result pages in their target market every week.
To find out more about how you can make the most of Featured Agent advertising to promote your brand, speak to your Account Manager.
