Our designers pick their top 3 local homepage banners on Rightmove
We picked some of the best performing banners from New Homes developers over the last few months and highlight what has worked well for them.
Our Digital Marketing team picked their 3 favourites based on, quality of the design, how they support the developer’s campaigns, how the banners promote their brand and of course the performance of the adverts.
Compendium Living – This advert went live on Rightmove January 2015
Our highest performing advert in the last few months by quite a margin, even for a popular advertising space like this it achieved well above the average of clicks from potential buyers than anticipated.
Our team really liked this bright colourful theme, it made the eye catching advert unmissable in our local home page slot.
Barratt Homes – This advert went live on Rightmove on January 2015
The design team felt this advert really matched Barratt’s branding, the large red call to action supported a strong layout and no doubt went along way to encouraging the high click through rates it received.
Brand consistency is really important, particularly when home hunters search far and wide for their new home, so several different adverts from Barratt might be seen by a potential buyer.
Story Homes – This advert went live on Rightmove February 2015
Our team thought this bright Local homepage advert with a clean design and a great use of space was one of the best adverts in the last few months. The Story Homes logo is hard to miss and the text was enticing for buyers.
6 of the top 10 performing Local Homepage banners are from ‘Coming Soon’ campaigns
‘Coming Soon’ campaigns are proving a real hit with the UKs new home hunters, with over half of the top 10 performing adverts in the last few months featured in ‘Coming Soon’ campaigns.
As the housing market starts to gain momentum this year it seems home movers know how important it is to enquire early and not miss out.
For more information on Local Home Page adverts or other ways you can promote your developments speak to your Rightmove account manager.
For tips on how to get the best out of your online advertising click here
