Spotlight on Rightmove New Homes developer Damson Homes
“People buy from people they like” that’s the message from Damson Homes owner Dean Chudasama and it quickly becomes apparent this is shared throughout his team as well.
Damson Homes take a friendly and personal approach to selling properties focusing on incredibly fast turnaround build times while sticking to their principles of maintaining the highest quality finish to each and every property they build.
“We give the same level of attention to our £200k properties as we do to our £700k homes, even the least expensive property is built and furnished to a very high specification including granite worktops, Neff appliances and American oak staircases as standard. It’s the care in the finish for every room makes a Damson home so desirable” says Chudasama.
The Acocks Green based developer has seen fantastic success since Dean Chudasama set up the company back in 2003. They have resisted the urge to grow further than the locations they know so well, focusing on a small area of South Birmingham, Solihull, Stratford-upon-Avon and North Warwickshire. Excellent customer service and sharing creative ideas drives them forward, particularly with their marketing of which Rightmove has played a key part.
Dean believes his relationship with his Rightmove account manager has been instrumental in encouraging fresh ideas and they have seen a massive return in their investment. “We sold fourteen homes at our Village Walk development in nine days, at higher than predicted values. We also achieved our highest ever viewing numbers since we launched, one Rightmove marketed site sold all ten apartments in four weeks”.
Demand for their properties has steadily increased, Rightmove helped Damson increase their database from 1500 potential buyers to 3000 people and their flair for design and the attention to the small details helped them win the ‘Award for Design and Quality’ from the Chartered Institute of Building and this is an award they have won five years consecutively!
Dean’s involvement in the property market started with a job as an estate agent in London while studying for a degree, dabbling in renovating property and selling land. The birth of his second child prompted a move to Birmingham. Dean quickly found another job as an estate agent, his outgoing personality and chatty nature made him a perfect fit for this job but selling a piece a land to house builder Ray Sketchley changed his career path completely.
Ray invited Dean to observe him build a quality house to a very high standard on the land he sold him in record time, eleven weeks in fact. While still maintaining the high level finish Dean’s properties are presently known for. Ray made a sizable profit on this venture and the two of them joined forces, Damson Homes was born.
Damson Homes maintain quality and speed by building sites in locations they know very well, only building a maximum of two sites at any given time. It’s this approach that allows them to maintain control of the site and with top quality leads generated through advertising their developments on Rightmove they can promote their well established brand and sell their properties quickly on the UK busiest property website.
For more information on advertising your developments on Rightmove contact your account manager.
