Why choose auctions to sell your property or land?

Written by Auction House Birmingham & Black Country

There are so many reasons why auctions have become the popular choice for selling land and property. Here are just a few that will show you why it makes so much sense, and why Auction House is the perfect choice.

Many believe that auction is a last resort to selling your property and is for wrecks and repossessions and that property sells cheaply WRONG. This may have been the case in the past but auctions should, in many cases, offer the first route to market and in such cases prices achieved are generally as good as or better than those achieved by private treaty.

Wrecks and repossessions are of course ideal, but investment properties, both residential and commercial, land, with or without planning, lock up garages, shops, as well as all sorts of residential property are now regularly being sold “under the hammer”

The process is straight forward; your auctioneer should know your area and should visit your property to provide an on-site appraisal. Sellers need to be very wary of auctioneers who don’t attend and inspect their property before giving advice on Guide Prices and Reserves. Auction House have auctioneers and valuers in your area, who can meet you at the property, inspect it thoroughly and give you proper guidance.

‘I don’t see how anyone can know the value of a property without visiting it, seeing its condition and its surroundings. Not only that but how can they sell it effectively without knowing the opportunities that it offers’

Selling locally achieves higher prices

Everyone selling a property wants to achieve the best possible price for it. Evidence shows the prices achieved through professionally run regional auctions are higher than at centralised auctions. Auction House are the acknowledged experts in the field and a logical first choice.

‘Property sells for more money close to home, which is why everyone appoints local estate agents. The same applies to selling by auction – choosing a regional auctioneer makes sense and you will be glad that you did’

Strong local, regional and national presence

Auction House is geared up to sell local property to local, regional and national buyers.

‘Local property should always be sold in regions by experts who understand auctions and know the area. They will always do a better job and get a higher price. I think that is why Auction House is so successful’

‘Anyone thinking of selling by auction needs to look at success rates. The fact Auction House is the most successful residential auctioneer in the country and a top 5 commercial auctioneer ( based on lots sold) makes them the natural first choice in your area’

Heavy weight well targeted marketing and open house viewings are part of a proven success formula

This starts 6 weeks prior to the auction using a powerful package of local, regional and national marketing and promotion, Auction House  combine our specialist local knowledge with regional promotion and extensive national brand publicity to generate competitive bidding in the auction room. Your property is placed in our catalogue and distributed both in hard copy and by email to our extensive e mailing list. Web based advertising on our web site as well as Rightmove ensure that your property reaches the widest possible target audience.

Open house viewings take place in the weeks leading up to the auction and your solicitor prepares a legal pack for interested parties to inspect.

The level of interest in a lot is monitored by the auctioneer, in terms of web traffic, viewers and legal pack downloads, this information helps the auctioneer to advise the client as to where the reserve should be, in order to make sure that the property sells for the best price.

On auction day telephone and proxy bids are encouraged, and wherever possible we offer website viewing of our auctions.

On the drop of the hammer, the deal is done and the buyer pays a 10% none refundable deposit, signs a contract and completion normally takes place in 28 days.

So for an easy, almost guaranteed, method of selling your property or land, see our web site auctionhouse.uk.net for your nearest auction room.


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