Real-time Data Feed makes a big difference but don’t just take our word for it
We asked Spicerhaart, who were among the first to move over to Real-time Data Feed (RTDF) and feed provider 10ninety, what motivated them to switch and the difference that has made to their customers.
Andrew Benn, Managing Director of Spicerhaart Residential Lettings, said: “The service is a welcome improvement. It means that prospective tenants can view new instructions and any price reductions on the web straight away. We have many examples of how RTDF has helped lead to a quick let because the property was loaded onto Rightmove faster. In West London we listed a block of eight flats and let five within a very short period. In the same area we took a property that had been on with another agent, came in and took professional photographs, drew up floor plans and with the real-time feed generated lots of interest.”
Johnny Freear, Director of 10ninety, said: “The single biggest benefit of RTDF is the speed with which new properties can get listed. Whilst the previous approach was great and saved agents from manually uploading details, it could at times take until the next day for the site to get updated. With the new real time feed it is minutes. Similarly, updates or corrections can be made straight away without having to wait for the next feed to be processed. The new feed can give agents a real competitive advantage – particularly in an environment where getting your listing in front of applicants a day, if not hours, before other agents could prove critical.”
Rightmove’s Head of Product Development, James Micklethwait said: “Research among Rightmove users tells us that speed is vital in the current market and our new Real-time Data Feed enables agents to beat their vendors’ and landlords’ expectations by uploading properties in minutes, which we will not charge agents to use. It also means that a new instruction can be marketed for an agent faster than ever before. Agents don’t have to wait for an overnight batch feed to run – a new instruction can be on Rightmove in 30 minutes or less and in home-movers inboxes in 90 minutes or less. Crucially, this means a new property can be included in a property alert during working hours so that your teams can be there to deal with enquiries as they come in.”
Is your provider in this list of those currently signed up for Real-time Date Feed?
- 10ninety
- Dezrez
- Vebra
- Jupix
- Expert Agent
- Webdadi
- Reapit
- Thesaurus Technology
- Reades
- Inversebit
- Pulse8
- Property World
- iappmanager
