Highest ever price gap between first-time buyer and second-stepper home

  • Latest Rightmove data shows that the price gap between a typical first-time buyer home and a second-stepper home is at its highest ever, increasing cost pressures on those looking to trade up: 
  • The average asking price for a 3-4 bedroom, typical mid-market second -stepper home is 52% more than a 0-2 bedroom, typical first-time buyer home 
  • Trader-uppers must build up an additional £23,780 in equity for a deposit on average to afford to trade up from a typical first home, to the second rung on the ladder 
  • It’s most expensive to trade up from a first-time buyer home in the South East, and cheapest in Yorkshire & The Humber 
  • Over the last ten years, the average price of a flat has only increased by 8%, compared with a 34% increase for houses 

New analysis from the UK’s biggest property platform Rightmove reveals that the price gap between a typical first-time buyer home, and a middle-market second-stepper home is the highest it’s ever been. 

Widest price gap ever between first-time buyer and second-stepper homes 

In March, the average asking price for a 0-2 bedroom home, a typical first-time buyer property, was £226,955. The trade up to a middle-market, typical 3-4 bedroom second-stepper home would be a 52% jump to £345,857, the widest this gap has ever been. 

In cash terms, this is a £118,902 step up from a typical first home to a second property – this gap has only been larger in cash terms on two occasions, in May and June 2025.  

If aiming to have a 20% deposit, this jump up would mean that a first-time buyer needs to go from having a £45,391 deposit, to having a £69,171 deposit when looking to trade up – meaning they must have built an additional £23,780 in equity, through overpaying on their mortgage, saving up further, or the value of their current property increasing. 

This is in addition to being approved to borrow a larger amount from a mortgage lender too. 

South East buyers hardest hit by cost of trading up, Yorkshire & The Humber most achievable 

The gap between a 0-2 bedroom starter home and a 3-4 bedroom mid-market home is different depending on which area of Great Britain you live in. 

Buyers in the South East are hardest hit on average when trying to trade up for some extra space. The average asking price for a first-time buyer type of home in the South East is currently £286,748. A second-stepper home is £460,781 – an increase of 61%. 

London is second in the list, with a gap of 60% between a £491,661 first-time buyer home, and a £788,528 second-stepper home. 

By contrast, trading up from a starter home is most achievable in Yorkshire & The Humber. The price of a second-stepper home in Yorkshire is £251,885, a 38% increase on the price of a first-time buyer home which is £182,029. 

Wales is the second most affordable area to trade up in Great Britain, with a 40% gap between a typical first and second home. 

Region  Average asking price for a first-time buyer home (0-2 bedrooms)  Average asking price for a second-stepper home (3-4 bedrooms)  Price gap in % terms 
East Midlands  £193,250  £281,520  46% 
East of England  £269,079  £410,949  53% 
London  £491,661  £788,528  60% 
North East  £133,713  £200,787  50% 
North West  £181,290  £274,397  51% 
Scotland  £146,567  £230,056  57% 
South East  £286,748  £460,781  61% 
South West  £247,531  £378,014  53% 
Great Britain  £226,955  £345,857  52.4% 
Wales  £183,640  £257,520  40% 
West Midlands  £193,401  £290,575  50% 
Yorkshire and The Humber  £182,029  £251,885  38% 

 

Flats vs Houses 

The lagging price growth of flats, which make up a much larger proportion of typical starter homes, is a big contributor to the growing cost of trading up from a smaller to a larger home. 

The price gap between an average flat, and an average house of any size is currently 26%. It’s only been larger once – at 27% in September 2025. The current average asking price of a flat is £301,338, versus £379,526 on average for a house. 

Over the last ten years, the average price of a flat has only increased by 8%, compared with a 34% increase for houses. 

The COVID pandemic and subsequent race for space caused a large acceleration in price gap between flats and houses. In February 2020, prior to the first lockdown, the price gap in cash terms between an average flat and an average house was £24,010. 

In February 2026, that had increased to £78,198. 

Colleen Babcock, Rightmove’s property expert says: “The race for space that began during the pandemic caused a major shift between houses and flats, and it’s a shift we’re still feeling today. Flats, which make up a much larger share of first-time buyer homes and markets like London, have seen slower price growth, while houses have pulled further ahead. Concerns around leaseholds and ground rents are also likely weighing on flat prices.” 

Matt Smith, Rightmove’s mortgage expert says: “Inevitably trading up means borrowing more. Home movers usually take advantage of having built equity since the purchase of their first home to fund a larger deposit, meaning they have access to cheaper rates. If equity is reduced, this means home movers are likely to need to look at alternative strategies, either through reducing their mortgage balance by overpaying, or boosting their deposit through savings. 

“They can look at taking more incremental steps up the housing ladder, or scout out alternative, cheaper locations. 

“If buyers are facing the prospect of moving up the ladder at higher Loan-To-Values, lenders do have options to support this – powered up by recent changes to affordability rules by the regulators.” 

  

ENDS 

About Rightmove 

  • Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else 
  • Latest view from Comscore is over 80% of all time spent on property portals is on Rightmove, and latest view from SimilarWeb is over 70% of time spent on property portals in the UK is on Rightmove (two datasets used across the industry to track time spent on portals) 
  • Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen 
  • Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information 
  • Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media 
  • Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request 
  • Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index 

Contact our press team

Email: press@rightmove.co.uk

Financial PR team

Sodali: Rob Greening / Elly Williamson
Tel: 0207 250 1446
Email: rightmove@sodali.com