Britain’s seaside price hotspots revealed

• New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest 

• Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) 

• • Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth 

• Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the national average for price growth  

• Seaside living remains relatively affordable: 

• • Nine out of the top ten seaside locations for price rises still have an average asking price below the national average 

• • In over 100 coastal locations analysed, more than 80% had an average asking price below the national average (£378,304) 

• Sandbanks in Poole is Britain’s most expensive seaside location, with an average asking price at £1,119,945 and Peterlee in Country Durham is the cheapest, with an average asking price of £120,657 

 

New analysis from Rightmove, the UK’s largest property platform reveals Britain’s seaside hotspots where prices are rising the fastest. 

 

Bootle in Merseyside is seeing the strongest price growth of any seaside town, with average asking prices up 11% compared to last year. 

 

Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) are also among the fastest–growing seaside locations. 

 

Other areas are also seeing notable increases, including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%), highlighting the continued demand for coastal homes across a range of locations. 

 

This price growth compares to a national average change of -0.3% in asking prices over the last year, highlighting how some seaside locations are outpacing the national trend for price growth. The average price of property coming to market in May this year is £378,304. 

 

Fastest-growing seaside hotspots for price 

Coastal Town	Gov Region	Average Price	Average Price YOY
Bootle, Merseyside	North West	£141,680	11%
Crosby, Liverpool, Merseyside	North West	£330,900	9%
Penarth, South Glamorgan, Vale Of Glamorgan	Wales	£433,081	8%
Llantwit Major, South Glamorgan, Vale Of Glamorgan, The	Wales	£340,033	8%
Llanelli, Carmarthenshire, Mid Wales	Wales	£201,570	7%
Wallasey, Merseyside	North West	£200,753	7%
Bangor, Gwynedd	Wales	£220,622	7%
Porthcawl, South Glamorgan, Bridgend (County of)	Wales	£359,412	6%
Barrow-In-Furness, Cumbria	North West	£185,169	6%
Helensburgh, Dunbartonshire	Scotland	£247,953	6%

 

At the same time, coastal living remains relatively accessible, with nine out of the top ten fastest‑growing seaside locations still priced below the national average.  

 

Across more than 100 coastal areas analysed, over 80% also have an average asking price below the national figure (£378,304), showing that living by the sea is still within reach for many buyers. 

 

Sandbanks in Poole remains Britain’s most expensive seaside location, with an average asking price of £1,119,945, closely followed by Canford Cliffs in Poole, where the average asking price for a home is £1,045,533. 

 

Top 10 most expensive seaside towns in Great Britain 

Coastal Town	Gov Region	Average Price	Average Price YOY
Sandbanks, Poole, Dorset	South West	£1,119,945	-4%
Canford Cliffs, Poole, Dorset	South West	£1,045,533	4%
Lymington, Hampshire	South East	£545,926	-1%
Barton On Sea, New Milton, Hampshire	South East	£496,143	-2%
Lyme Regis, Dorset	South West	£474,417	-7%
St. Ives, Cornwall	South West	£461,959	-7%
Shoreham-By-Sea, West Sussex	South East	£455,939	4%
Swanage, Dorset	South West	£455,347	-3%
Sidmouth, Devon	South West	£450,971	-6%
Saltdean, East Sussex	South East	£449,007	-1%

 

Top 10 cheapest seaside towns in Great Britain 

Coastal Town	Gov Region	Average Price	Average Price YOY
Peterlee, County Durham	North East	£120,657	-3%
Grimsby, Lincolnshire	Yorkshire and The Humber	£133,706	2%
Ashington, Northumberland	North East	£133,775	2%
Bootle, Merseyside	North West	£141,680	11%
Blackpool, Lancashire	North West	£142,277	1%
Fleetwood, Lancashire	North West	£147,910	2%
Birkenhead, Wirral, Merseyside	North West	£148,942	4%
Workington, Cumbria	North West	£155,013	2%
Ayr, Ayrshire	Scotland	£157,754	1%
Seaham, County Durham	North East	£157,994	-1%

 

Colleen Babcock, Rightmove’s property expert says: “The fastest-growing seaside markets this year show that demand for coastal homes in many areas remains resilient, even as overall price growth across the UK stays more modest. 

 

“While some locations are seeing strong price increases, there are still many areas where living by the sea is more affordable, giving buyers a wider range of options depending on their budget. 

 

“We’re also seeing that homes priced realistically continue to attract interest, particularly in locations where price growth is being supported by buyer demand.” 

 

ENDS 

 

Notes to Editors:
 

• Rightmove analysed over 100 coastal towns with at least 20 new homes coming to market in May 2026 and with at least 10 sales agreed transactions 

 

About Rightmove 

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else 

• Latest view from Comscore is over 80% of all time spent on property portals is on Rightmove, and latest view from SimilarWeb is over 70% of time spent on property portals in the UK is on Rightmove (two datasets used across the industry to track time spent on portals) 

• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen 

• Users can search Rightmove for residential resale, new homes, rentals, built for rent, commercial property and overseas properties. Rightmove also provide an extensive range of tools and information assisting their home moving journey, including but not limited to: local sold prices, online property valuation, agent visit requests, moving guides, mortgage in principle certification, renovation calculator, extension explorer, home services for renters like utilities, media and insurance, school information, moving guides and sustainability information 

• Partners (Rightmove’s customers) include the following key groups: estate agents, letting agents, new homes developers, rental operators, commercial property operators, overseas property agents, financial services operators and home services providers for insurance, utilities and media 

• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), quarterly Rental Trends Tracker (established 2015), weekly Mortgage Rates Tracker (established 2023) and quarterly Commercial Insights Tracker (established 2024). Historical data is available on request 

• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index