Fore Street, Chard, Somerset, TA20

The Phoenix Hotel, previously known as The George Hotel, is a former coaching inn situated on the main high street in the South Somerset town of Chard. The premises is situated on Fore Street, the A30 trunk road which passes through Chard. The town has a population of approximately 14,000 and is close to the border with the counties of Devon and Dorset. It is an historic market town nestled in the countryside and is the southernmost and one of the highest towns in Somerset.

Chard is situated at the crossroads of the A30 trunk road and the A358. The A30 allows for quick road connections across the West Country and Exeter is approximately 30 miles southwest. The A358 southbound leads to the Jurassic Coast and is a popular route for tourists and holidaymakers. The A358 northbound leads to the county town of Taunton, 14 miles distant. Taunton is conveniently located halfway between Marble Arch in London and Lands End in Cornwall, making it an ideal stopover point for holidaymakers visiting the South West.

The Phoenix Hotel is a prominent, town centre coaching inn. Its frontage is two storeys high and rendered. There is a three-storey extension to the rear which is under a pitched roof. The Phoenix Hotel is Grade II listed and lies within the town's conservation area.