Swan Square, Stoke-on-trent, ST6

Investment & Redevelopment Opportunity - The George Hotel, Burslem

Originally built in 1929 and extended in the 1950s, The George Hotel is an iconic and imposing landmark building in the heart of Burslem town centre. Offering over 45,000 sq ft of versatile accommodation across four floors (including basement), the property presents a rare opportunity for investors, developers, or operators to acquire a substantial freehold site with enormous potential.

Property Highlights:
- 45 en-suite bedrooms with staff accommodation and a self-contained flat
- Restaurant (65 covers), lounge bar (120 seats), and three generous function suites, including a ballroom with capacity for 220 guests
- Additional two basement function rooms, two commercial kitchens, and public bar areas
- Approx. 20 on-site parking spaces plus service yard within a central courtyard
- Prominent detached building, fronting Swan Square (A50), Nile Street, and Chapel Lane

Location:
Situated in an elevated position overlooking Burslem town centre, The George Hotel benefits from excellent road connectivity and is just 1.1 miles from Longport Station. The area is undergoing significant regeneration, with large former industrial sites being redeveloped for residential use, enhancing the town’s long-term prospects.

Accommodation:
- Total floor area: approx. 45,200 sq ft
- Bedrooms: 45 en-suite rooms plus staff flat (5 Nile Street, ST6 2AG)
- Function space: Three main suites + two basement suites
- Other facilities: Public bar, two kitchens, staff accommodation

Investment & Development Potential:
- The George Hotel continued operating until June 2024.
- Currently, generating a turnover of around £400,000 per annum, with Stoke-on-Trent City Council as its main client (temporary family housing). Average occupancy is 10 rooms per night.

Offered with vacant possession and requires refurbishment. Its scale and location make it ideally suited for:
- Hotel refurbishment and relaunch
- Residential conversion (apartments/lofts)
- Mixed-use redevelopment (residential, leisure, or commercial)

Tenure & Terms:
- Freehold
- Vacant possession on completion
- VAT applicable
- Business Rates: RV £20,250 (April 2023) | Payable £10,104 pa (2023/24)
- EPC: Band D (77)

The George Hotel offers a once-in-a-generation chance to acquire one of Burslem most prominent buildings, with exceptional scope for redevelopment and value creation.