Swan Square, Stoke-on-trent, ST6
- PROPERTY TYPE
Detached
- BEDROOMS
45
- BATHROOMS
1
- SIZE
45,198 sq ft
4,199 sq m
- TENUREDescribes how you own a property. There are different types of tenure - freehold, leasehold, and commonhold.Read more about tenure in our glossary page.
Freehold
Key features
- Landmark 1929 hotel with 1950s extension
- Approx. 45,200 sq ft over four floors
- 45 en-suite bedrooms plus staff flat
- Ballroom (220 capacity) and multiple function suites
- Restaurant (65 covers) and 120-seat lounge bar
- Two large kitchens and basement function rooms
- On-site parking for approx. 20 vehicles
- Prime central Burslem location
- Strong redevelopment potential (hotel, apartments, mixed-use)
Description
Investment & Redevelopment Opportunity - The George Hotel, Burslem
Originally built in 1929 and extended in the 1950s, The George Hotel is an iconic and imposing landmark building in the heart of Burslem town centre. Offering over 45,000 sq ft of versatile accommodation across four floors (including basement), the property presents a rare opportunity for investors, developers, or operators to acquire a substantial freehold site with enormous potential.
Property Highlights:
- 45 en-suite bedrooms with staff accommodation and a self-contained flat
- Restaurant (65 covers), lounge bar (120 seats), and three generous function suites, including a ballroom with capacity for 220 guests
- Additional two basement function rooms, two commercial kitchens, and public bar areas
- Approx. 20 on-site parking spaces plus service yard within a central courtyard
- Prominent detached building, fronting Swan Square (A50), Nile Street, and Chapel Lane
Location:
Situated in an elevated position overlooking Burslem town centre, The George Hotel benefits from excellent road connectivity and is just 1.1 miles from Longport Station. The area is undergoing significant regeneration, with large former industrial sites being redeveloped for residential use, enhancing the town’s long-term prospects.
Accommodation:
- Total floor area: approx. 45,200 sq ft
- Bedrooms: 45 en-suite rooms plus staff flat (5 Nile Street, ST6 2AG)
- Function space: Three main suites + two basement suites
- Other facilities: Public bar, two kitchens, staff accommodation
Investment & Development Potential:
- The George Hotel continued operating until June 2024.
- Currently, generating a turnover of around £400,000 per annum, with Stoke-on-Trent City Council as its main client (temporary family housing). Average occupancy is 10 rooms per night.
Offered with vacant possession and requires refurbishment. Its scale and location make it ideally suited for:
- Hotel refurbishment and relaunch
- Residential conversion (apartments/lofts)
- Mixed-use redevelopment (residential, leisure, or commercial)
Tenure & Terms:
- Freehold
- Vacant possession on completion
- VAT applicable
- Business Rates: RV £20,250 (April 2023) | Payable £10,104 pa (2023/24)
- EPC: Band D (77)
The George Hotel offers a once-in-a-generation chance to acquire one of Burslem most prominent buildings, with exceptional scope for redevelopment and value creation.
- COUNCIL TAXA payment made to your local authority in order to pay for local services like schools, libraries, and refuse collection. The amount you pay depends on the value of the property.Read more about council Tax in our glossary page.
- Ask agent
- PARKINGDetails of how and where vehicles can be parked, and any associated costs.Read more about parking in our glossary page.
- Yes
- GARDENA property has access to an outdoor space, which could be private or shared.
- Yes
- ACCESSIBILITYHow a property has been adapted to meet the needs of vulnerable or disabled individuals.Read more about accessibility in our glossary page.
- Ask agent
Energy performance certificate - ask agent
Swan Square, Stoke-on-trent, ST6
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