Pearson Square, Fitzrovia, London, W1T

The Building
Fitzroy Place stands as an architectural landmark that seamlessly blends contemporary elegance with Fitzrovia's historic charm. Developed on the site of the former Middlesex Hospital, the estate retains a sense of history - even incorporating the beautifully restored Fitzrovia Chapel at its centre - while offering the utmost in modern luxury. The buildings are arranged around a stunning landscaped square, creating a private oasis for residents and an impressive arrival experience for guests. From its striking façade to its refined lobby areas, every aspect of the building exudes sophistication and attention to detail. Living at Fitzroy Place means enjoying a host of premium lifestyle services and exclusive resident amenities. A 24-hour concierge is on hand to attend to residents' needs, providing security, convenience, and personalised assistance. The development's private residents' club features a state-of-the-art gymnasium, tranquil spa and treatment rooms, an intimate cinema room, and stylish lounges (including a residents' lounge and a business suite) ideal for relaxation or meetings. These facilities are reserved exclusively for residents, fostering a close-knit community and offering membership-style perks right at home. Security is top-notch, with a secure entry system, round-the-clock on-site staff, CCTV surveillance, and lift access to all floors, ensuring peace of mind for every resident.

The Apartment
This studio apartment is a masterclass in modern design and efficient use of space. Its open-plan layout is thoughtfully configured to create distinct living, dining, and sleeping areas while maintaining an airy, uncluttered ambience. Expansive floor-to-ceiling windows bathe the interior in natural light and offer dynamic views of the surrounding cityscape. The apartment also boasts a private balcony, extending the living space outdoors - an ideal spot for a morning coffee or an evening unwinding above the city buzz. Inside, the apartment features only the highest quality materials and finishes. A bespoke fitted kitchen comes complete with integrated premium appliances, sleek cabinetry, and stone countertops, making it as functional as it is stylish. The sleeping area benefits from clever storage solutions, including built-in wardrobes that maximise space and keep the design streamlined. The luxury bathroom is elegantly appointed with modern fixtures, a walk-in rainfall shower, refined tiling, and indulgent underfloor heating - creating a spa-like retreat within your home. Modern conveniences such as air conditioning (climate control) and high-speed internet connectivity are also in place, ensuring the apartment meets the expectations of contemporary urban living. Every detail, from the hardwood flooring to the ambient lighting, has been carefully considered to ensure a comfortable and upscale residence. Additionally, a fully furnished option is available for those seeking a turnkey, move-in-ready home.

The Location
Situated in one of central London's most vibrant and desirable neighbourhoods, Fitzroy Place's location in Fitzrovia (W1) is second to none. Residents find themselves surrounded by an extraordinary selection of amenities and attractions. World-class shopping is just a short stroll away - from the boutiques of Marylebone and the designer flagships of Bond Street to the department stores of Oxford Street. Food lovers are equally spoiled, with the culinary delights of Charlotte Street, Soho, and Mayfair's fine dining restaurants all within walking distance. The area also offers a rich cultural scene: art galleries, historic pubs, and notable landmarks like the British Museum and Regent's Park are nearby, contributing to the neighbourhood's unique appeal. For professionals and students, Fitzrovia provides an optimal base. The district is home to major universities (including UCL and the University of Westminster) and sits adjacent to London's creative and corporate hubs, making daily commutes on foot a reality for many. Despite being in the heart of the West End, the locale maintains a charming village-like atmosphere with its Georgian squares and media agencies tucked between residential streets, offering both excitement and a sense of community. Transport links in this central location are outstanding. Tottenham Court Road and Goodge Street stations are only a few minutes' walk away, connecting you to the Central and Northern Lines (as well as the new Elizabeth Line at Tottenham Court Road for rapid access across the city and direct routes to Heathrow). Oxford Circus and Warren Street stations are also within easy reach, expanding connectivity via the Victoria, Bakerloo, and additional Tube lines. Whether you're travelling to the City for work, across town for classes, or catching a train out of London, you'll have multiple convenient options. Numerous bus routes and quick access to key thoroughfares further enhance mobility. In short, living at Fitzroy Place means London's best shopping, dining, education, and entertainment are all at your doorstep - and the rest of the city is readily accessible.