New Developmnet Launch, NW2

Reference Number: SP1395
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Set within one of the largest and most strategically significant regeneration zones in London, this landmark residential opportunity sits at the heart of the £4.5bn Brent Cross–Cricklewood masterplan, a once-in-a-generation transformation reshaping North West London. This area is evolving into a fully integrated new town centre, combining homes, employment, transport, retail, education and green space at scale.

The wider regeneration will deliver up to 7,500 new homes, approximately 3 million sq ft of Grade A office space supporting around 27,000 jobs, alongside a reimagined shopping centre, new schools, parks and community infrastructure. This scale of investment fundamentally changes the long-term trajectory of the area, positioning it as one of London’s most compelling growth locations.

The development itself comprises a substantial collection of contemporary one, two and three bedroom apartments across multiple buildings, designed for modern London living. Homes are finished to a high standard with well-considered layouts, generous glazing to maximise natural light, and quality specifications throughout. The architecture reflects the area’s industrial heritage while delivering durability, energy efficiency and timeless appeal.

From a value perspective, the location is exceptionally strong. Cricklewood offers a significant affordability advantage compared to much of London, with average property prices materially below Zones 1 and 2 and still cheaper than the wider Zone 3 average. Flats, in particular, present one of the most attractive entry points in North West London, creating a powerful combination of lower initial pricing, improving connectivity and long-term regeneration momentum. This gap is increasingly driving demand from both buyers and investors seeking value with clear upside.

Connectivity is a major strength. The area benefits from excellent rail, road and bus links, providing fast and reliable access across London and beyond. Proximity to major transport routes supports commuter demand while also enhancing long-term capital growth as infrastructure continues to improve.

The location is equally well supported by social infrastructure. There is outstanding access to education, with a wide range of primary, secondary and higher education institutions within a short commute, including several of London’s leading universities. Healthcare provision is also strong, with multiple GP practices and major hospitals nearby, offering convenience and reassurance for residents.

Regeneration-led locations consistently outperform over the long term, driven by improved liveability, job creation, transport investment and growing demand. This opportunity brings all of those fundamentals together in one place: scale, connectivity, affordability and future growth.

This is a rare chance to secure a high-quality home or investment within a regeneration zone of national importance, where pricing remains compelling today but is primed to re-rate as the transformation continues.