Elsworthy Road, Primrose Hill, London, NW3

A rare opportunity to acquire a detached residence in one of Primrose Hill’s most distinguished tree-lined avenues, with full planning permission secured to create an exceptional family home of 8,500 sq ft situated in one of the largest plots on the road.

Elsworthy Road forms part of the early 20th-century expansion of Primrose Hill, an area characterised by substantial detached houses set within generous plots. Number 68 was originally constructed by the distinguished developer William Willett, whose houses helped define the architectural character of this part of NW3.

Willett was known for his high standards of craftsmanship, balanced proportions and enduring arts & crafts detailing, and his homes remain among the most sought-after period properties in the area.

The approved planning consent provides for a comprehensively reconfigured residence extending to approximately 8,500 sq ft, incorporating generous formal and informal reception rooms, 6–7 bedroom suites and a substantial leisure complex incorporating swimming pool, gym and media room.

The scheme enhances and rebalances the architectural composition while preserving the character and integrity of the original house.

Occupying a mature plot of approximately 0.33 acres, the property benefits from one of the largest rear gardens on the street and secure off-street parking for multiple vehicles.

Elsworthy Road is a wide tree lined avenue running between Avenue Road (approximately 0.2 miles) to the west, and Primrose Hill road (approximately 0.8 miles) to the east. Avenue Road & Regents Park provide easy access to the West End (approximately 2.8 miles) and the city (approximately 4.4 miles).

Amenities:
Prime Primrose Hill (NW3) address
Originally built by William Willett
Detached arts & crafts residence
Approx. 0.33 acre plot
Full planning consent secured
Approx. 8,500 sq ft proposed accommodation
Arranged over four floors
Basement leisure facilities (consented)
Off-street parking for 4 cars