New County Hotel, 44, Southgate Street, Gloucester, GL1 2DR

Acquired by the current owners in 2015, the hotel has undergone some major refurbishment and changes since then and now offers a quality hotel product situated in the centre of this vibrant and popular city.

Offering 55 ensuite rooms, the hotel currently operates a room-only business which offers excellent profit margins, however, this could be changed into a full service offering with F&B should one wish. The also has a bar on the ground floor which also doubles as the hotel reception.

The New County presents a tremendous opportunity for a new operator to take the reins of this profitable city centre business. A turnkey opportunity and a relatively hands-off operation , it offers scope to increase revenue further or to continue the current business model that the owner has created. This, combined with the city’s growing demand for accommodation, F&B and event spaces present significant investment opportunities. The hotel’s strategic location and enhanced facilities position it well to capitalise on the increasing influx of tourists and business visitors to Gloucester.

The hotel is situated on Southgate Street, one of four streets that join at a cross making the High Street. This central position places it within walking distance of several key attractions such as Gloucester Cathedral, Gloucester Dock, National Waterways Museum, Gloucester Folk Museum, Gloucester Quays Designer Outlet & Gloucester Rugby Ground. The hotel is also walking distance from Gloucester Railway Station and easily accessible from the M5.

Gloucester is experiencing significant investment. For example, the University of Gloucestershire has recently opened a new £75 million campus in the city centre. In addition, the £1 billion Golden Valley development, located between Gloucester and Cheltenham, is being established as a major cyber and technology hub, leveraging the area's close links with GCHQ and positioning itself as one of the UK's leading centres in the fight against cyber crime. Furthermore, The Forum, a £107 million mixed-use office and commercial development, has recently opened in the city centre, further strengthening Gloucester's business and economic offering.

On the ground floor is Harvey's Bar, a recently refurbished and stylish bar which can seat up to around 80 covers.

Trade fixtures & fittings are included in the sale.

The 55 bedrooms are modern, light and bright, and spread across all four floors offering accessible rooms on the ground floor, both internally within the main body of the hotel and externally via the courtyard.

Further rooms are located across the rest of the hotel and vary in size, but with all offering ensuites, tea and coffee making facilities, flat screen TVs and microwaves.

Externally, the hotel offers an enclosed, sheltered and private courtyard to the rear. Currently not utilised, it could create a further external drinking and dining space.

To the front of Harvey's Bar is a terrace offering seating for up to around 25 covers.

Parking is available immediately to the rear of the hotel in a large public pay and display car park.

The business operates with a full team of staff in place. The owner is not involved in the day to day operations and currently lives abroad.

Accounts show an adjusted ebitda of around £300,000. Further trading information can be obtained via the selling agent.

Rateable value with effect from April 2026 £89,750.