DescriptionOperating as a high quality boutique aparthotel, Winckley Stays offers luxury, self contained accommodation finished to an exceptionally high standard. The business is positioned firmly at the premium end of Preston’s short stay accommodation market, with strong appeal to leisure breaks, couples and business travellers seeking high spec city accommodation.
LocationWinckley Stays occupies a prime position on Camden Place, overlooking the prestigious Winckley Square Gardens, widely regarded as Preston’s most desirable residential and hospitality location. The property is within an easy walk of Preston Railway Station, city centre retail and cultural attractions, and benefits from excellent connectivity to Manchester, Liverpool and the wider North West.
Restaurant InvestmentAven, an intimate 32 cover fine dining restaurant, is located on site. The restaurant features in the Michelin Guide and has won 2 AA triple rosettes. Currently leased at a rent of £20,000 per annum. The restaurant benefits from an excellent reputation and provides steady rental income, as well as a draw for leisure guests.
Letting AccommodationThe property comprises 14 individually styled luxury apartments, each uniquely themed and offering a distinctive guest experience. Accommodation includes a mix of one and two bedroom apartments, all benefiting from Hypnos beds, high quality bathrooms, kitchenettes or full kitchens, smart TVs and complimentary high speed Wi Fi. Room décor, size and finish exceed typical aparthotel standards, supporting premium ADRs and strong repeat business.
Winckley Stays operates with efficient self service check in and check out systems, supported by professional housekeeping. The property is fully connected to mains utilities and modern IT infrastructure, including high speed Wi Fi throughout. Public parking is available nearby.
The OpportunityA rare opportunity to acquire a proven, luxury aparthotel in Preston’s most prestigious location. Winckley Stays is well suited to investors or owner operators seeking a low maintenance hospitality asset with strong branding, excellent guest feedback and sustained demand. Further opportunity exists to enhance revenues through yield management, mid week corporate stays and portfolio expansion for multi site operators.
Trading InformationYear ending 26:
T/O over £440,000
EBITDA over £150,000
Occupancy 77%
ADR £104.34
RevPAR £80.34
The business enjoys an excellent online reputation, with strong review volumes and consistently high ratings across major booking platforms including Tripadvisor, Booking.com and Expedia.
