London, Greater London

Overview

Raceways Motorcycles is a well-established and much-respected independent dealership and motorcycle servicing centre, prominently located in the busy urban area of Surrey Quays, London. Established in 2014, the business has traded for over a decade and built a strong reputation across London.

The business enjoys strong repeat custom from city commuters, motorcycle enthusiasts, local delivery riders and trade clients. Its premises include a welcoming double-fronted showroom and a fully equipped workshop, making this an excellent turnkey acquisition for a new owner looking to hit the ground running and grow further.

With rising demand for commuter-friendly transport and electric vehicle options, the business is exceptionally well placed to capitalise on evolving market trends.

Business Highlights

- Turnover of around £227,000 in the most recently reported year
- Over ten years of established trading history since 2014
- Three core revenue streams: motorcycle sales, rental and servicing
- Prominent double-fronted showroom with fully equipped internal workshop
- Loyal, diverse customer base including commuters, enthusiasts, delivery riders and trade clients
- Existing website, trading name, customer database and goodwill included
- Strong local recognition within a high-footfall London zone
- Clear improvement in trading year-on-year

The Business

Raceways Motorcycles was established in 2014 and has developed strong local recognition and a loyal customer base over more than ten years of trading. The business operates across three core revenue streams: motorcycle sales, rental and servicing, providing diversity of income and multiple touchpoints with its customers.

Its customer base spans city commuters, motorcycle enthusiasts, local delivery riders and trade clients, giving the business resilience across both retail and commercial demand. The fully equipped workshop, complete with tools and fittings that are included in the sale, underpins the servicing side of the operation and supports a defensible, service-led model in a location that benefits from strong footfall and repeat custom.

Location

The business is located in Surrey Quays, London. It sits within a major commuter corridor and a high-footfall London zone, an ideal setting for a business serving commuters, enthusiasts and delivery riders, and one that positions it well to serve the growing urban transport market.

Premises & Tenure

The premises comprise a double-fronted showroom with an internal workshop and rear yard, offering approximately 1,000 to 1,200 sq ft of internal space. The workshop is fully equipped with tools and fittings, all of which are included in the sale.

The premises are held on a leasehold basis, with flexible lease terms available. Small Business Rate Relief may apply.

Financial Overview

The business has seen clear improvement year-on-year, reflecting renewed demand and stabilising market conditions. The headline figures expressly provided in the Information Memorandum are as follows:

- 2022: Turnover of £199,099, Gross Profit of £58,904 and a Net Loss of £20,282, noted as a recovery year following COVID impact
- 2023: Turnover of £226,558, representing 13.8% turnover growth year-on-year, with Gross Profit and Net Profit figures to be confirmed

Stock is excluded and will be charged separately at valuation.

Growth Potential

The business presents a number of identified growth opportunities for a new owner:

- Serving the growing urban electric motorcycle and scooter market across servicing, parts and sales, establishing the business as a go-to destination for eco-friendly transport
- Developing e-commerce through an online parts and accessories store for UK-wide reach, leveraging existing supplier relationships
- Targeting beginner riders with learner bikes, introductory bundles and partnerships with Compulsory Basic Training schools for cross-referrals
- Introducing workshop subscription services and commuter plans to build recurring revenue and strengthen client loyalty
- Building courier and delivery fleet partnerships and priority repair contracts to tap into the London gig economy, alongside community events and weekend courses to boost grassroots following and weekend trade

Reason for Sale

Details regarding the reason for sale are available on request from Goodwins Business Brokers.

Next Steps

Raceways Motorcycles represents a compelling acquisition opportunity for an independent mechanic seeking their own operation, a motorcycle retailer seeking a satellite London location, an entrepreneur targeting electric urban transport opportunities, or anyone passionate about motorcycles with a desire to scale. With a prominent retail location, over ten years of trading history, a fully equipped workshop and a loyal customer base, this is a genuine turnkey opportunity. To arrange a viewing or discuss the business in confidence, please contact Goodwins Business Brokers quoting reference GO2819. Full details are available in the Information Memorandum.