The Green Dragon Hotel, 44-46 Broad Street, Hereford, HR4 9BG

The Green Dragon Hotel is a prominent freehold, full-service hotel located in a prime trading location in the heart of Hereford. The property comprises 83 en suite letting bedrooms with a diverse food, beverage, conference and banqueting revenue, with an advised net turnover in excess of £3.5M for the year ending 31 March 2026, and clear scope to enhance turnover and profitability through targeted operational and accommodation led growth and the opportunity to add additional letting bedrooms.

The hotel, which is one of England's oldest continuously operating hotels, is prominently located in the historic city centre of Hereford and close to the famous Cathedral. Following a comprehensive refurbishment in 2019, the hotel successfully combined its historic character with contemporary design and modern standards of comfort, creating a boutique hotel that appeals to leisure visitors, corporate travellers, wedding parties, events and conference delegates alike.

It is likely that the hotel business will prove to be of considerable interest to a wide range of potential buyers including regional and national multiple hotel owners and operators, regional brewers, property speculators, investors and high net worth individuals.

The Green Dragon Hotel is situated on Broad Street in the centre of Hereford, occupying a highly visible position at the heart of the city's commercial, cultural and tourism activities. Guests can explore much of Hereford on foot, with many of the city's principal attractions located only a short distance from the hotel.

One of the most significant nearby attractions is Hereford Cathedral, which is home to the internationally renowned Mappa Mundi and historic Chained Library. The cathedral and its associated attractions provide an important source of leisure and tourism demand throughout the year.

The hotel is also conveniently situated for High Town, the Old Market shopping and leisure development, the River Wye, Hereford Museum and Art Gallery, together with the city's independent retailers, cafés, bars and restaurants.

Beyond the city centre, Herefordshire provides a compelling destination for rural and experiential tourism. The county is renowned for its attractive countryside, market towns, walking and cycling routes, food and drink producers and historic attractions. The nearby Wye Valley National Landscape, Black Mountains and Malvern Hills provide extensive opportunities for walking, cycling and outdoor recreation.

This combination of city-centre accessibility and proximity to an extensive rural tourism offer enables the hotel to appeal to a broad range of leisure markets throughout the year.

Hereford benefits from strong road and rail connectivity. The city is served by the A49, A438 and A465, providing access to the wider West Midlands, South Wales and the national motorway network.

Hereford railway station provides regular services connecting the city with key regional centres including Birmingham, Cardiff, Newport, Worcester and Manchester, supporting both corporate and leisure demand as well as conference and events business.

The hotel's central location, together with its accessibility by road and rail, is therefore a significant commercial advantage.

The trade fixtures, fittings and equipment used in the day-to-day operation of the business are included in the sale unless otherwise stated.

The Green Dragon Hotel provides 83 individually designed en suite guest bedrooms, each providing a balance between historic character and contemporary comfort.

The accommodation was carefully refurbished in 2019 and each bedroom is equipped with modern amenities including en-suite bathroom facilities, complimentary wireless internet access, flat-screen televisions and tea and coffee making facilities.

Many of the bedrooms retain original architectural features that reinforce the character and identity of the property, while contemporary furnishings provide a high standard of comfort expected within the boutique hospitality sector.

The range of accommodation enables the hotel to cater for a broad customer base, including individual travellers, couples, families, corporate guests and group bookings, comprising:

- Cathedral Suite (1)
- Apartment/Family Rooms (4)
- Luxury Double (13)
- Superior Double (15)
- Superior Twin (5)
- Classic Double (23)
- Classic Twin (10)
- Classic Single (12)
TOTAL - 83

Externally the property benefits from a customer car park located to the rear of the property and accessed via Aubrey Street with approximately 23 parking spaces.

The property includes a dedicated staff accommodation area on the third floor incorporating a communal living area and kitchen and three staff bedrooms.

There is also a separate owner's/manager's flat which comprises a lounge, kitchen, two bedrooms and a bathroom. It is conceivable that an incoming purchaser might wish to utilise this as additional letting accommodation to generate further revenue.

The Green Dragon Hotel represents an outstanding opportunity to acquire one of Herefordshire's best-known hospitality assets.

Its historic character, established reputation and prime city-centre location provide a strong platform for continued performance and future growth.

The hotel benefits from a diverse revenue base, generating income from accommodation, food and beverage, weddings, conferences, private events and corporate functions. This broad mix enhances financial resilience while creating opportunities to increase profitability through targeted marketing and operational improvements.

There is significant potential to strengthen commercial performance by converting selected meeting rooms and the owner's / manager's flat into additional letting bedrooms, subject to operational requirements and obtaining any necessary consents. An established multiple hotel operator may also be able to improve profitability by centralising business management functions such as revenue management, finance, procurement and HR.

Further growth opportunities exist within the weddings, conferences and events market, where the hotel's historic setting provides a distinctive competitive advantage. Growing demand for domestic tourism, heritage experiences and authentic destinations also supports the hotel's long-term prospects. Combined with the continued development of Herefordshire's tourism sector, these trends position the Green Dragon Hotel well for sustained growth.

Overall, the Green Dragon Hotel offers an attractive investment opportunity, combining a prestigious heritage property with a diversified business model, multiple income streams and clear potential for future commercial growth.

Freehold

The rateable value for the year commencing 1 April 2026 is £113,000 and the business rates are payable to Herefordshire Council.

Interested parties are advised to verify the current Rateable Value and any available reliefs directly with the Local Authority or the Valuation Office Agency.

The property is understood to benefit from the appropriate planning consent for its existing hotel use.

Prospective purchasers should make their own enquiries with the Local Planning Authority regarding existing planning permissions and any future development potential.