LocationThe Site is on Greenwich Peninsula within the Royal Borough of Greenwich, benefiting from a diverse and growing range of corporate demand drivers. Close to Canary Wharf, it draws consistent demand from financial, technology, and professional services occupiers.
The nearby Design District and University of Greenwich support creative, short-stay, and institutional demand. Strong connectivity to ExCeL London and London City Airport further drives overflow and business travel demand.
Greenwich is one of London’s most established leisure destinations, defined by a strong blend of heritage, culture, and entertainment. The O2 plays a major role in driving year-round footfall, hosting concerts, sporting events, and exhibitions that draw large audiences.
Anchored by the UNESCO World Heritage Site, home to the Royal Observatory and Old Royal Naval College, the area attracts significant international visitors. The Cutty Sark and Greenwich Market further enrich its cultural, retail, and dining offer.
Stratford City is another major regeneration hub in London and 10 minutes away from North Greenwich Station via Jubilee Line with key attractions including Queen Elizabeth Olympia Park, Westfield Stratford City Shopping Centre, London Stadium (home to West Ham Football Club), UCL East and newly opened V&A East Museum.
The OpportunityPlanning permission was granted by Greenwich Council in December 2025 for a 19-storey hotel tower with 367 bedrooms, totalling approximately 180,000 sq ft (GEA).
Travelodge Hotels Ltd have an Agreement for Lease on this site for a 366 room landmark hotel, on a 35 year FRI lease (with an option for a further 25 years), at an initial rent of £4 ,941,000 pa (£13,500 pa per room), with 5 yearly upward only CPI indexed rent reviews, capped at 4.0% and collared at 1.0%.
Development PotentialPermission is secured for hotel use, but with opportunities for alternative uses (subject to planning), such as residential and co-living, student accommodation and healthcare.