Suffolk Parade, The Suffolks, Cheltenham, Gloucestershire, GL50

For Sale freehold or may consider a lease - A landmark former restaurant housed in a 1920s Art Deco cinema, offering exceptional potential in the heart of Cheltenham’s most vibrant district

Formerly one of Cheltenham’s most celebrated dining destinations, The Daffodil is a landmark building of architectural and cultural importance, now available for sale with planning consent for residential conversion. Housed in a striking 1920s former picture house, the property retains all the drama and elegance of its Art Deco origins, making it a truly unique offering in the heart of The Suffolks.

For many years, The Daffodil operated as a renowned restaurant and cocktail bar, drawing visitors from far and wide and earning a loyal local following. From its grand double-height dining space and sweeping staircase to its original projection booth and cinematic façade, the building is steeped in character and offers a rare sense of occasion. It was, quite simply, a destination.

Now, the property presents a remarkable opportunity to build on that legacy. Planning permission has been granted for conversion into a spectacular private residence, but the building also offers clear potential to be retained or revived as a restaurant or hospitality venue, or considered for other commercial or mixed-use schemes, subject to the necessary consents.

Set within one of Cheltenham’s most vibrant neighbourhoods, The Daffodil is just a short stroll from Bath Road and Montpellier, surrounded by independent shops, cafés and a strong sense of community. With its dramatic proportions, central location and rich local heritage, this is an exceptional chance to own and shape one of the town’s most iconic addresses.

Situation:

Located in the heart of one of Cheltenham’s most beloved and characterful neighbourhoods, The Suffolks is a location that exudes charm, history and an enviable sense of community. This highly sought-after district forms part of the town’s Regency heartland and is widely celebrated for its distinctive period architecture, leafy streets, and cosmopolitan atmosphere.

The Suffolks sits just a stone’s throw from the bustling Bath Road, an ever-popular destination for locals and visitors alike thanks to its vibrant mix of independent shops, artisan cafes, restaurants, and delicatessens. Whether you’re picking up freshly baked bread from a local bakery, enjoying coffee with friends, or browsing boutiques and interiors stores, life in The Suffolks is rich in everyday pleasures and full of character.

Beyond the local buzz, the area is also wonderfully positioned for access to Montpellier, with its beautiful gardens, elegant squares and high-end amenities. Here, you’ll find fine dining, stylish bars, and Cheltenham’s renowned shopping scene – all within easy walking distance. The Promenade, with its wide, tree-lined avenues and upmarket stores, is just a short stroll away, while the celebrated Montpellier wine bars and restaurants offer a fabulous evening destination just around the corner.

Cheltenham itself is an elegant spa town famous for its cultural calendar and architectural beauty. Throughout the year, the town plays host to an array of festivals – from literature and science to jazz and, of course, the world-famous Cheltenham Festival at the Racecourse. It’s a place that blends heritage with a vibrant, modern lifestyle, and The Suffolks sits at its very heart.

For families, the area is well served by a selection of excellent state and independent schools, including Cheltenham College, Cheltenham Ladies’ College, and Dean Close, all of which are within easy reach. Green spaces such as Montpellier Gardens and Sandford Park offer beautiful settings for weekend walks, summer picnics or simply soaking up the sunshine.

Transport links are another key draw. Cheltenham Spa station offers direct trains to London, Birmingham, and Bristol, making the town a convenient base for commuters or those needing to travel frequently. By road, the M5 is easily accessible, connecting you swiftly to the Midlands, Southwest and beyond.

Important Information:

Photographs and Computer-Generated Images: Please be aware that many of the images used in the marketing of The Daffodil are computer generated, do not represent the current state of the building and do not depict the consented scheme.

Planning Permission: Cheltenham Borough Council has approved the plans to convert The Daffodil into a dwelling under application number 24/01838/PRIOR. Plans can be accessed via the Cheltenham Borough Council Planning Portal.

Services: All mains’ services are connected.

Directions via What3words: ///lost.descended.paying

Tenure: Freehold.

Local Authority: Cheltenham Borough Council.

Council Tax Band: To be determined.

Viewing: Strictly by prior appointment with Jackson Stops.