Established in 1992, Prime Choice Ltd is an independent letting agent providing residential lettings and property management services across Rushden and the surrounding Northamptonshire area.
We help first-time landlords, experienced investors and portfolio landlords let and manage houses, flats and residential developments across Rushden, Higham Ferrers, Irthlingborough, Raunds, Wellingborough and the surrounding towns and villages.
With more than 30 years of experience, Prime Choice combines detailed local knowledge with professional property marketing, comprehensive tenant referencing and practical day-to-day management. We are proud members of ARLA Propertymark and NAEA Propertymark, members of The Property Ombudsman and provide Client Money Protection.
Letting Your Property
Letting a property can involve significant financial, legal and practical responsibilities. Choosing an experienced and properly regulated letting agent can help protect your investment and make the process more straightforward.
Our team can assist with every stage, including rental valuations, property marketing, accompanied viewings, tenant referencing, tenancy preparation, deposit registration, rent collection, inspections, maintenance coordination and ongoing property management.
Our aim is to achieve the best realistic rent, identify a suitable tenant and manage the tenancy professionally from start to finish.
Free Rental Valuations
We offer free, no-obligation rental valuations for landlords with property in Rushden and the surrounding area.
Our advice is based on current rental demand, comparable properties, location, condition and the individual features of the home. We provide realistic guidance on the achievable rent and explain any work that may help prepare the property for the market.
During the valuation, we will also discuss the landlord's objectives, expected timescales, legal responsibilities and the most appropriate level of service.
Residential Letting Services
We offer a range of residential letting services designed to suit different landlords and property portfolios.
Our services can include tenant-find, rent collection and fully managed options. We will explain what is included within each service so landlords can choose the level of support that best meets their needs.
Whatever service is selected, our approach is based on clear communication, professional standards and practical advice.
Professional Property Marketing
Effective marketing is essential when looking for the right tenant. We prepare detailed property particulars designed to present each home clearly and attract suitable applicants.
Our marketing can include professional photography, floorplans, virtual tours, online advertising, applicant matching, social media promotion and direct contact with tenants registered with our branches.
Where appropriate, additional marketing options, including drone photography, may also be available.
Once instructed, we aim to launch the property promptly, respond to enquiries efficiently and keep landlords updated on interest and viewing feedback.
Accompanied Viewings
We provide a fully accompanied viewing service. Our staff take the time to understand each property so they can answer questions, explain key features and provide applicants with relevant information.
Following each viewing, we obtain feedback and keep the landlord informed. Where necessary, we will also recommend changes to the rent, presentation or marketing strategy.
Tenant Referencing
Finding a suitable tenant is one of the most important parts of the letting process. Applicants are fully referenced before a tenancy proceeds.
Referencing can include identity checks, credit checks, affordability assessments, employment or income verification, previous landlord references and right-to-rent checks.
We provide landlords with the available information so they can make an informed decision before accepting an applicant.
Preparing the Tenancy
Once a tenant has been approved, we prepare the tenancy documentation and explain the requirements that must be completed before the tenancy begins.
Depending on the service selected, we can assist with the tenancy agreement, deposit registration, prescribed information, inventories, statutory documentation and the collection of the initial rent and deposit.
Our team keeps both the landlord and tenant informed so that the move-in process is properly organised.
Fully Managed Property Service
Our fully managed service is designed for landlords who want ongoing professional support throughout the tenancy.
The service can include rent collection, tenant communication, routine inspections, maintenance reporting, contractor coordination, tenancy renewals, rent reviews, arrears monitoring and assistance when the tenant eventually vacates.
We act as the main point of contact for the tenant and keep landlords updated on significant matters affecting the property or tenancy.
Property Inspections
Routine inspections allow us to monitor the general condition of the property, identify visible maintenance issues and check that the home appears to be occupied in accordance with the tenancy.
Following an inspection, the landlord is provided with an update and any recommended actions are explained clearly.
An inspection is not a structural survey, but it provides landlords with useful oversight during the tenancy.
Maintenance Coordination
Maintenance is an unavoidable part of owning a rental property. Where a repair is reported, we assess the information provided, contact the landlord where approval is required and coordinate access with the tenant and contractor.
We work with a range of local contractors and aim to ensure that repairs are dealt with appropriately and that landlords remain informed about costs and progress.
Rent Collection and Arrears Management
For managed properties, we collect the rent, provide statements and transfer cleared funds to the landlord in accordance with our agreed procedures.
If rent is not received when expected, we contact the tenant and take appropriate steps to establish the reason for the missed payment. Landlords are kept informed of arrears and the available options are explained where further action may be required.
Landlord Compliance
Residential letting is subject to extensive legal and regulatory requirements. Our team helps landlords understand the documentation and safety obligations that apply to their property and tenancy.
This may include gas safety, electrical safety, energy performance certificates, smoke and carbon monoxide alarms, right-to-rent checks, deposit protection and the prescribed documents that must be provided to tenants.
Although landlords remain responsible for meeting their legal obligations, our professional management service provides practical support throughout the tenancy.
Local Lettings Experience
Prime Choice has let and managed residential property across Northamptonshire for more than 30 years. This experience enables us to advise landlords on rental values, tenant demand, property preparation, compliance and the practical issues that can arise during a tenancy.
We regularly assist landlords with property in Rushden, Higham Ferrers, Irthlingborough, Raunds, Wellingborough and the surrounding East Northamptonshire area.
Why Choose Prime Choice?
Established in 1992, independently owned, professionally regulated and experienced in providing honest rental valuations, comprehensive marketing, fully referenced tenants and proactive property management across Rushden and the surrounding Northamptonshire area.
Whether you are letting a property for the first time, changing letting agent or looking for support with an established portfolio, Prime Choice can provide clear and professional advice without obligation.
