Bard Road, London, W10

Positioned in the heart of North Kensington, The Curve is an exciting and architecturally distinctive development, combining striking design with contemporary, environmentally conscious living. Thoughtfully conceived by Scenesmith, the apartments have been designed to celebrate the building’s industrial heritage whilst creating stylish, highly individual homes ideally suited to modern London life.

Each apartment has its own character, with impressive proportions and a wealth of original architectural detail. Expansive industrial-style windows allow an abundance of natural light to pour into the living spaces, whilst exposed brickwork, wonderfully high ceilings and carefully considered layouts give the interiors a cool, loft-style feel. These characterful features sit effortlessly alongside high-quality contemporary finishes and energy-efficient systems, creating homes that feel both beautifully designed and exceptionally practical.

The result is a collection of apartments that offer something refreshingly different from the typical new-build development – full of personality, architectural interest and a genuine sense of individuality, whilst retaining all the comfort and convenience expected from a modern home.

Ideally positioned on Bard Road, The Curve sits within one of West London’s most interesting and evolving neighbourhoods. North Kensington is renowned for its eclectic character, combining handsome period architecture with independent cafés, restaurants, boutiques and a thriving creative scene. The world-famous Portobello Road, Golborne Road and fashionable Notting Hill are all within easy reach, offering an exceptional selection of shopping, dining and entertainment.

In the opposite direction, White City has undergone an extraordinary transformation and is now firmly established as one of West London’s most exciting destinations, home to Westfield, Soho House’s White City House, Television Centre and a growing collection of restaurants, businesses and cultural spaces.

With excellent transport connections providing convenient access across London, The Curve offers the best of both worlds – the authentic neighbourhood atmosphere and individuality of North Kensington, combined with the energy, amenities and connectivity of contemporary West London.