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Pen Y Cwm, Haverfordwest, SA62

Offers in Region of
£3,500,000
Fine and Country West Wales, Aberystwyth
PROPERTY TYPE

Leisure Facility

BEDROOMS

20

BATHROOMS

15

SIZE

36,102 sq ft

3,354 sq m

Key features

  • Five Award Winning Holiday Accomodation
  • Luxury Eco Estate
  • Sustainable Living
  • North Pembrokeshire
  • 24 acres
  • Beautiful Countryside Views
  • Proven Business
  • Development Opportunity

Description

Asheston House & Eco Barns, Pembrokeshire

Luxury Country Estate | Award-Winning Eco Holiday Cottages | Lifestyle Business | Sustainable Farmhouse | North Pembrokeshire

Some places are built to be lived in. Others are created to be experienced. Asheston House & Eco Barns is unquestionably the latter.

Hidden amongst the rolling hills of North Pembrokeshire, where quiet country lanes wind through ancient farmland and the only soundtrack is birdsong carried on the breeze, this remarkable country estate offers a lifestyle that has become increasingly difficult to find. Here, time slows, nature takes centre stage and every building tells part of a much larger story.

Set within approximately 24.31 acres of glorious Pembrokeshire countryside, just moments from the spectacular Pembrokeshire Coast National Park, Asheston House combines an elegant six-bedroom country farmhouse, five award-winning luxury eco holiday cottages, extensive outbuildings, renewable energy infrastructure and an established lifestyle business into one of West Wales’ most exceptional private estates.

For more than twenty years, the current owners have devoted themselves to breathing new life into this once-forgotten farmstead. What began as a collection of traditional agricultural buildings has been transformed with extraordinary care into an award-winning destination that perfectly balances heritage with contemporary luxury. Every decision has respected the estate’s history, every material has been carefully considered and every improvement made with longevity and sustainability in mind.

The result is a place that feels entirely authentic. Nothing here has been over-restored or manufactured. Instead, Asheston retains the honesty of its agricultural past whilst embracing the comfort and elegance expected of a modern luxury estate.

At the heart of it all sits the beautifully restored farmhouse, a welcoming six-bedroom home where generous family living unfolds effortlessly. Exposed stone walls, handcrafted oak detailing, vaulted ceilings and wood-burning stoves create warmth and character throughout, while contemporary glazing fills the interiors with natural light and frames uninterrupted views across the surrounding countryside.

Designed with both family life and entertaining in mind, the kitchen, dining and living spaces flow seamlessly onto extensive flagstone terraces and beautifully landscaped gardens, creating a wonderful connection between inside and out. Renewable energy systems, underfloor heating and triple glazing ensure the home is every bit as practical as it is beautiful, delivering exceptional comfort throughout the seasons.

The luxurious master suite offers a peaceful retreat with vaulted ceilings, a private balcony overlooking the gardens, a dressing room and a beautifully appointed spa-inspired en-suite. Additional bedrooms provide generous accommodation for family and guests, while a self-contained annexe offers excellent flexibility for multigenerational living, independent guest accommodation, staff quarters or extended family.

Beyond the farmhouse lies one of Pembrokeshire’s most successful boutique holiday accommodation businesses. The award-winning Asheston Eco Barns comprise five individually designed luxury self-catering cottages, sympathetically converted from the estate’s original agricultural buildings. Together they provide fourteen beautifully appointed bedrooms across a collection of distinctive two and three-bedroom barn conversions, each with its own unique personality.

From soaring vaulted ceilings and exposed stone walls to handcrafted oak beams, limestone floors, bespoke kitchens and wood-burning stoves, every cottage has been designed to provide understated luxury whilst remaining true to its agricultural origins. Private terraces, landscaped gardens and peaceful outdoor spaces allow guests to immerse themselves completely in the surrounding countryside.

Over the years, Asheston Eco Barns has earned an outstanding reputation as one of Pembrokeshire’s premier luxury holiday destinations, welcoming families, couples, retreat groups, walkers, cyclists and visitors seeking an authentic West Wales experience. The business offers purchasers an exceptional opportunity to acquire a well-established, income-generating holiday cottage enterprise with a loyal customer base and excellent reputation.

What truly distinguishes Asheston, however, is its unwavering commitment to sustainability. Long before renewable living became commonplace, the owners invested in technologies that remain at the forefront of environmentally responsible country living. Ground and air source heat pumps, geothermal heating, Viessmann solar evacuated tube systems, photovoltaic solar panels, a 6kW wind turbine, rainwater harvesting, bio-digester waste management and extensive underfloor heating combine to create an estate with outstanding environmental credentials and impressive long-term efficiency.

The surrounding grounds are every bit as captivating as the buildings themselves. Landscaped gardens gently transition into paddocks and open pasture, creating endless opportunities for equestrian pursuits, hobby farming, wellness retreats, outdoor events or simply embracing the slower rhythm of rural life. Mature trees, rolling fields and uninterrupted countryside views provide an exceptional sense of privacy and seclusion whilst remaining conveniently close to the coast.

Supporting the estate is an extensive range of practical outbuildings including a substantial five-bay oak-framed coach house with hydraulic vehicle lift, workshops, service buildings and a large portal-framed agricultural barn offering outstanding storage, workshop space and operational flexibility. An undeveloped sunken barn, already connected to water and electricity, presents exciting future development potential, subject to the necessary planning consents.

Adding even greater appeal, the Eco Barns now benefit from recently approved planning consent permitting full residential occupancy. This significant change offers exceptional flexibility for future owners, whether creating a family compound, staff accommodation, long-term residential lets or expanding the estate’s already impressive hospitality offering.

Asheston’s roots stretch back centuries. The estate is believed to derive from ‘Trefasser’, meaning the dwelling place of Asser, the monk of St Davids who later became adviser to King Alfred the Great. That rich sense of history still lingers today, giving Asheston a feeling of permanence and belonging that few properties can truly offer.

Whether your vision is to continue operating one of Pembrokeshire’s most respected luxury holiday cottage businesses, create a multigenerational family estate, establish a wellness or retreat destination, or simply enjoy an extraordinary private country home surrounded by nature, Asheston House & Eco Barns offers an opportunity that is genuinely without comparison.

This is far more than a luxury country estate. It is a thriving lifestyle business, a sustainable rural sanctuary and an enduring piece of Pembrokeshire’s history, all set within one of the most beautiful landscapes in the United Kingdom.

Fine & Country Pembrokeshire & West Wales are delighted to present this truly exceptional luxury country estate and lifestyle opportunity to the market.


EPC Rating: C

Lounge

4.86m x 4.02m

Living Room

5.74m x 5.31m

Dining Room

8.15m x 5.19m

Kitchen

8.13m x 4.96m

Utility Room

5.19m x 3.92m

Sitting/Dining Room

9.81m x 7.34m

Study

3.8m x 2.38m

Master Bedroom

5.77m x 4.52m

Bedroom Two

4.02m x 3.23m

Bedroom Three

4.02m x 3.23m

Bedroom Five

4.47m x 3.25m

Kitchen/Living Room

8.11m x 4.39m

Bedroom One

3.02m x 2.89m

Bathroom

2.65m x 1.54m

Reception Room

4.41m x 3.55m

Bedroom Two

4.28m x 2.55m

En-suite

3.35m x 1.75m

Kitchen/Living Room

9.97m x 6.05m

Bedroom One

5.15m x 3.08m

Bathroom

3.22m x 2.06m

Bedroom Two

3.18m x 3.17m

Bedroom Three

4.56m x 4.27m

Bathroom

3.45m x 2.76m

Kitchen/Dining/Living Room

7.59m x 4.37m

Bedroom One

4.58m x 3.51m

Bedroom Two

3.25m x 3.06m

Bedroom Three

4.22m x 2.98m

Bedroom Four

6.25m x 3.54m

Living Room

4.86m x 4.43m

Kitchen

4.75m x 1.77m

Dining Room

4.85m x 2.84m

Principal Bedroom

4.56m x 3.75m

Bedroom

4.85m x 2.51m

Bedroom

3.74m x 2.14m

Kitchen/Diner

8.56m x 4.39m

Bedroom One

3.01m x 3.24m

Bathroom

3.9m x 1.71m

Bedroom Two

3.03m x 2.63m

Principal Bedroom

4.49m x 2.26m

Bathroom

3.27m x 1.87m

Energy Performance Certificates

EPC 1

Pen Y Cwm, Haverfordwest, SA62

Approximate location

NEAREST STATIONS

Distances are straight line measurements from the centre of the postcode
  • Haverfordwest Station7.9 miles

About Fine and Country West Wales, Aberystwyth

Second Floor, 8 Great Darkgate St, Aberystwyth, SY23 1DE
Industry affiliations:Industry affiliation logo 0

During March 2022, Fine & Country West Wales proudly received the prestigious Top Operator in Wales Award at the Fine & Country Conference in Westminster. This accolade was warmly welcomed by Managing Director, Nigel Salmon, and recognised the culmination of 18 months of focused, high-quality work.

Fine & Country was introduced to the beautiful Mid and West Wales region in late summer 2020, at the height of the pandemic, by Nigel and his team. Since then, the business has gone from strength to strength, earning a reputation for outstanding marketing of distinctive homes, particularly along the Cardigan Bay coastline. This success is underpinned by a wealth of five-star reviews for the West Wales office.

In July 2025, Fine & Country West Wales opened its prestigious new Luxury Property Centre within the former Post Office in Aberystwyth. This stylish and welcoming space reflects the brand’s commitment to elevating the client experience and offering a truly premium environment in which to explore the Fine & Country difference.

Building on this momentum, the company expanded its full-service coverage across the whole of Pembrokeshire and West Carmarthenshire from May 2025, ensuring that clients throughout West Wales can benefit from specialist marketing expertise and a highly visible regional presence. The team is particularly well-known for its skill in relaunching properties, revitalising homes that have previously struggled to sell and giving them a fresh, successful route back to the market.

Most recently, in August 2025, the team relocated to the second floor of the historic Old Post Office building in Aberystwyth. This larger, more prominent headquarters reflects the continued growth of the business and provides an inspiring hub for clients, partners, and the expanding Fine & Country West Wales team.

In parallel with its physical expansion, Fine & Country West Wales has embraced bold innovation, integrating cutting-edge AI systems into its operations. These ensure that no enquiry is missed, properties remain consistently visible across every major platform, and marketing campaigns are data-driven, agile, and constantly refined. Traditional client care is now seamlessly combined with next-generation technology to deliver a premium, proactive, and highly efficient service.

Nigel and his team look forward to welcoming new, existing, and returning clients to their Aberystwyth office, and to continuing to present the very best of West Wales property—locally, nationally, and internationally.

For further information, or to arrange a confidential discussion, please contact Fine & Country West Wales on 01974 299055 or email westwales@fineandcountry.com

Notes

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Disclaimer - Property reference 32dd6455-d01d-4059-8f8c-0e3cc0069514. The information displayed about this property comprises a property advertisement. Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. This property advertisement does not constitute property particulars. The information is provided and maintained by Fine and Country West Wales, Aberystwyth. Please contact the selling agent or developer directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland.