Building better advertising on Rightmove
How do you grab the attention of the UK’s home hunters?
Rightmove offer various different ways to promote your developments and as the UK’s most visited property website we can put you in front of the largest home moving audience, but its important you land the right message with the tools we offer.
We thought we’d share a few tips and tricks we’ve learnt from successful banner campaigns to help you generate more interest in your properties.
Keep it simple
You can understand why developers are excited about a new scheme or a particular style of property they are building, but you can create a confusing message when you try and say too much, keep the advert as clean and clear as possible and you’ll have the best chance of catching the eye of potential buyers.
A clear call to action
A common mistake is to miss out the key thing advertisers want the Rightmove user to do, “Click here for more” or “book a viewing today”. The performance will be significantly improved with just a simple instruction, sometimes buyers just need a nudge in the right direction.
Consistency is king
Buyers buy into brands, so keep the aesthetics of your onsite profile consistent across Rightmove. Whether that’s your Developer Microsite, Local Home Pages even your email campaigns, they should all be instantly recognisable.
