Key insights into the 21st Century Homemover
The 21st Century Consumer seminar followed the journey of a typical homemover and offered lots of advice on how you can stand out and win instructions during this time. A lot of information was covered, so what are the five key learnings you should take away?
1. Be consistent and where the audience is
Today’s homemovers are researching you and your properties online. We saw many people will start their moving journey online, with 40% never researching offline. With the majority of homemovers turning to Rightmove first, make sure you capture this engaged audience with fantastic listings that showcase the best of the properties you’re selling and the best of YOU.
Remember that homemovers are researching you before they even make contact, so build loyalty and recognition of your brand, by giving them an engaging and consistent experience across all online and offline touchpoints.
2. Think mobile first
Homemovers are constantly connected and are using their mobiles to help them in their property search. Always think about how your website and emails will appear on mobile devices.
On your website, put essential information including your address and opening hours, a ‘click to call’ button and an email address in easy to find locations. There is a high chance that any emails you send to a homemover will be read on their mobile, so make sure the font is big enough, all the links work and go to the right place and don’t include words in the subject line that trigger the spam filter (such as free, investment or £).
Remember Rightmove has you covered on all mobile platforms, including Android, Apple, Windows and Kindle.
3. Customer service is about quality and proactiveness
Homemovers expect agents to send them a quality response and be proactive when getting back in touch. When responding, an email AND a phone call back most impresses the homemover, and don’t be too quick to discount leads as timewasters as people may just be taking longer to come to market.
When you get in touch emphasize your local knowledge and staff expertise as homemovers believe these are important factors when choosing an agent.
4. What are your customers telling you
Your customers will be leaving digital footprints that give away key information as to what stage they’re at in the homemoving journey. Within your Rightmove leads you will be able to identify whether they have a property to sell or let or whether they require additional services from you. Always read the comments field as more people are using this to ask questions which could lead to future opportunities.
5. Rightmove is here to help you
Rightmove employs over 400 people to deliver you UK’s leading property portal. We are constantly evolving and looking at ways we can better deliver you quality results and engaged homemovers. Speak with your Account Manager for bespoke advice on how to get the most out of Rightmove, our innovative new mapping tool and how that can benefit you, and how you can identify additional opportunities from your existing Rightmove leads.
Continue the learning
As part of your membership with Rightmove you can sign up to various FREE live webinars designed to provide best practice, top tips and helpful advice.
Taking part is simple, you can log on and learn from your PC, laptop, smartphone or tablet. We constantly update the calendar with additional dates and new topics, so check back regularly.
