The term 'agent' is usually associated mostly with celebrities and sports stars. But these high-profile clientele don't deal with a team - they have one expert agent looking after their affairs, negotiating the best deals and delivering results that the client could not obtain on their own. This is exactly what you can expect from us.

One agent will look after you all the way from the initial valuation through to your sale being agreed. They will attend your photoshoot to ensure quality and that the right vision is captured. They will conduct all your viewings so that every nuance and feature of your home that you are proud of are explained in detail to prospective buyers. They will take time to explain not only your location, but specific placement so every buyer understands why your home is so desirable. And, most importantly, they will be the one negotiating your sales price with interested buyers, and then qualifying those offers.

We take our responsibility very seriously. Equity from your home sale is one of the few tax-free incomes in the UK, so every penny counts. Negotiating an extra £1,000 could cover your legal or removal costs. We will endeavour to secure you the best buyer for your situation paying you the best price for market conditions.

Honesty is also something you can expect as standard. Trust is paramount in our relationship and this works both ways - you trust us with your biggest asset andweI trust that you will always know our advice is given with your best interests in mind. If we make a recommendation on alterations to your home before we go to market, it's due to my experience of what your target demographic's needs and wants are. This can sometimes lead to awkward conversations, but you can trust that we will always be honest with you to ensure you have the best chance of achieving your goals within your desired timeframe.

Communication styles are your decision. Most clients tend to prefer to set up Whatsapp groups so all owners are in the loop. But if you prefer email or good old fashioned phone calls, we will accommodate this for you. We live in the 21st Century - it's about time your estate agent acted like it!

WeI believe our role is more marketing than sales. Any marketer will tell you that in order to create compelling advertisements, you first have to identify a target audience.

Using sophisticated data kits and knowledge from you, we will predetermine who is most likely to buy your home. We will then create world-class marketing which speaks directly to that target audience. We believe most estate agency adverts are too generic so as not to alienate any buyers, however our belief that is in doing so they end up not appealing to anyone.

Depending on your property style and location, we will identify key features about your home and area that talk directly to the needs and wants of your most likely buyer. If you own a family home we know there's a high possibility that one of the parents will work from home in some capacity, so highlighting a home office or ability to create one through a garage conversion is essential. If you own an apartment we know to promote the larger square footage you command compared to a house with the same number of bedrooms, and the sociable open-plan layout. If you're likely to attract families with older children we know to emphasise off-road parking, especially if you have side-by-side parking so cars don't have to be reorganised on a cold winters morning just so you can leave for work.

Understanding who your buyer is and creating irresistible marketing will lead to higher levels of enquires, more viewings, more interested buyers and a higher sales price.